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Subject: Restaurant owners who are more involved with Facebook often ask about that little number called “reach” connected to each post, which can be seen if you are an administrator of a page.

Facebook defines reach as “the number of people who have seen your post.” Reach can be reported as organic or paid, however, in this particular rant, I am focusing on organic reach.

You saw our post on the 18 coolest new features of i OS 7, but now that you've had a chance to play around with your updated i Phone, it's time to lock it down.

Example #1: The difference in reach between the following two pieces of content, posted 3 weeks apart, is minimal.

There's even a new, and rather serious, security flaw that lets people bypass your passcode on the lock screen ().

Fortunately, there are a handful of quick settings changes you can make to protect your privacy.

[bctt tweet=”The reach number reported by Facebook is boop-ass.”] Conclusion: My unscientific explanation based on the little experience I have (posting hundreds of pieces of content for businesses over the past 2 years) is that the “reach” number reported by Facebook is boop-ass.

It’s funny how people talk about wanting to lose 10lbs, but when you ask them if they’ve changed their diet or hit the gym, they say, “Well, I was really busy last week…” Same with money.

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